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Favorite Finds July ended on a few positive notes this week – from Americans rallying behind wild animals to progressions in the college admittance system. Here are some stories that I found most interesting: Slowly Ditching the SAT – The trend for colleges to become “test-optional” picked up steam on Monday, as George Washington University decided to follow suit –

Summer’s in full swing, and social media news continues to stay hot. Here is round-up of stories that I found most interesting this week: YouTube On the Rise – YouTube’s first report on branded content yielded some interesting info, including the fact that monthly views of branded content are up 55 percent since last year. In addition, Google announced that

LCWA’s home products team recently helped Trex host a successful social media sweepstakes on Pinterest. Following changes to Pinterest’s sweepstakes rules, we had to get creative on how we could encourage people to enter the contest without requiring them to pin specific content, so we decided to ask entrants to create a Pinterest board that showed off their dream outdoor

Social media is one of the best – and most irritating (if you’re not careful) – ways to keep up on culture…from pop to politics to sports. Here’s a smattering of topics: Call me Caitlyn: Big, buzzy week for the transgender community as Caitlyn Jenner received the Arthur Ashe Courage Award at the ESPYS. Friday Night Oops. Despite your personal