July 10, 2015

Favorite Finds

Is social media good or bad for us? Is it good for society? Is it good for the economy? Social Media Today tackled these questions this week with a fresh, thoughtful list of pros (“unprecedented access to information”) and cons (“serious repercussions on productivity.”) It’s definitely worth a read.   Speaking of good and bad, Facebook this week unveiled smart
July 6, 2015

Electrolux at Food Fete in New York

As part of our product roll out for the first line of Electrolux branded  countertop kitchen appliances in North America, LCWA and Electrolux staff met with more than 50 food journalists at the Food Fete media event in New York. The sleek and distinctive appliances of the Electrolux Masterpiece Collection – which feature a proprietary tilted design – were a
July 2, 2015

Favorite Finds

It was a short week, but there was certainly no shortage of interesting stories around the web. Below are my favorite finds for the week. J L – Chevy released a media alert announcing the launch of their 2016 Cruze written entirely in the language of emojis. While they later distributed a more traditional release, the innovative announcement received mixed reactions. He’s Fired – Donald
June 29, 2015

Contigo Takes on the NYC Inspired Home Event

The IHA “Inspired Home” summer media event took place on Thursday, June 11, at the Metropolitan West, an open and chic event space in the Clinton neighborhood just outside of Midtown – and LCWA client Contigo was on the scene, ready to help editors create inspired commutes for busy families on the go.  Contigo showed off a range of products