July 6, 2015
As part of our product roll out for the first line of Electrolux branded countertop kitchen appliances in North America, LCWA and Electrolux staff met with more than 50 food journalists at the Food Fete media event in New York. The sleek and distinctive appliances of the Electrolux Masterpiece Collection – which feature a proprietary tilted design – were a hit with the media, who came in waves to see demos.
Prior to the event, our Chicago PR team arranged desk side meetings with editors at target publications to demonstrate the exciting products in person. The early results are promising – be on the lookout for the Electrolux Masterpiece Collection in media nationwide when sales begin this fall.