June 9, 2015

Electrolux in America’s Most Read Newspaper

Recently, the LCWA home products PR team worked for months with a reporter at America’s highest circulation newspaper, The Wall Street Journal. But all of the effort, including an international conference call that included product designers in Sweden, a reporter in New York and staff, and our team, was worth it.  The article, on the best vacuum cleaners for every
June 5, 2015

Favorite Finds

This week the Twitterverse offered lots of insight into who is on social media and how it’s affecting our behavior. Here are some of my favorite finds: Streaming is Changing Cultural Consumption – Music-streaming services such as Pandora are getting users to check out other genres they may not otherwise have been exposed to. Spotify listeners, for example, are exposed
June 4, 2015

Sun Joe Gives It Away on TODAY with Kathie Lee & Hoda

As summer unofficially kicked off with Memorial Day weekend, it was perfect timing for a lawn mower giveaway. The LCWA/Sun Joe PR team secured and coordinated a spot on the TODAY Show with Kathie Lee & Hoda “Give It Away” Sweepstakes to mark the beginning of warm temperatures. With 40 minutes of quiet run time and an instant start at
May 29, 2015

Favorite Finds

From brand updates and future emojis to social media tips and tricks, there was no shortage of interesting stories in the Twitterverse this week. Here are some of my favorite finds: Apple of My Eye– Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP’s annual ranking of the top 100 global brands. With