June 4, 2015
As summer unofficially kicked off with Memorial Day weekend, it was perfect timing for a lawn mower giveaway. The LCWA/Sun Joe PR team secured and coordinated a spot on the TODAY Show with Kathie Lee & Hoda “Give It Away” Sweepstakes to mark the beginning of warm temperatures. With 40 minutes of quiet run time and an instant start at the push of a button, the cordless Sun Joe iON Lawn Mower made a fabulous appearance on set, as both Kathie Lee and Hoda picked five viewers from more than 10,000 entries to receive the exciting lawn mower prize. It was a great day for Sun Joe with over 1.8 million viewers and five new Sun Joe iON Lawn Mower owners to advocate for the battery-powered technology!