June 9, 2015
Recently, the LCWA home products PR team worked for months with a reporter at America’s highest circulation newspaper, The Wall Street Journal. But all of the effort, including an international conference call that included product designers in Sweden, a reporter in New York and staff, and our team, was worth it. The article, on the best vacuum cleaners for every cleaning style, gave great exposure to the new Electrolux Ergorapido Lithium Ion vacuum cleaner. Combined, the online article and publication in the weekend print edition reached almost seven million readers in the Electrolux audience – a great feat for the brand and for our team.