Here’s further proof that public relations provides return on investment. In the January issue of Pet Age, a business-to-business magazine for the pet industry, LCWA client First Alert for Pets is quoted in a marketing-related column attributing sales and awareness of the Bark Genie product directly to the PR team’s efforts: “Positive online reviews and buzz created by our public

In a week in which some of the biggest news WAS the news – below please find my favorite finds for the week:  A tale of two news anchors. Jon Stewart announced his retirement from “The Daily Show” – prompting dismay among millions of news satire lovers, but ensuring he goes out on top. Another loved anchor, Brian Williams, faced a much different

LCWA coordinated a limited time offer for Electrolux’s newest limited edition Ergorapido on Good Morning America today. The brand’s outdoor chic Ergorapido Limited Edition Realtree Xtra Camo vacuum appeared on Good Morning America’s “Deals and Steals” segment this morning with an exclusive 50% price tag, reaching more than 4.7 million viewers live and generating more than 291,000 online impressions. Style-savvy contributor

It was a big week in sports, weather and branding – check out my favorite finds from the week: Super Spots – Our favorite part of the biggest game of the year is talking about the new ads debuted from big brands. Check out this recapof this year’s best and worst Super Bowl spots – and tell us, what was