To generate awareness of the urgent care industry’s growth and its vital role in the healthcare continuum, LCWA reached out to FOX News Channel and coordinated a nationally syndicated segment that featured an interview with client the Urgent Care Association of America (UCAOA)’s spokesperson as well as several data points from UCAOA’s recent annual industry survey. Thesegment ran 23 times on

Each year, the International Builders’ Show (IBS) serves as an ideal opportunity for us to kick off the outdoor living season on behalf of our client Trex with the many media that attend the high-profile show. This year was no exception. In fact, at last month’s event in Las Vegas, the LCWA team attracted more media to the Trex exhibit

Below are some of the most intriguing things I found on the web this week. Band of Brands – Newcastle Brown Ale generated more than 4 million views of its call-to-action campaignthat invited other small brands that can’t afford a $4 million Super Bowl ad to join forces, with the final ad featuring 37 brands in only 60 seconds! Girls

LCWA loves to get products into the hands of media influencers who can help us make a splash – and that’s just how we kicked of 2015 for Contigo. We helped the company secure and coordinate a coveted spot in a January Good Morning America “Deals and Steals” segment geared at helping viewers look their best for 2015. A collection