Posts By Month

Earlier this month, members of the LCWA team gathered at the Chicago Cultural Center to receive more awards for our recent PR campaigns! Our teams were honored for work on behalf of clients Trex, Snow Joe and theAmerican Academy of Sleep Medicine at the Public Relations Society of America(PRSA) Chicago Skyline Awards. We enjoyed the chance mix and mingle with

This week’s Twitterverse featured several helpful tips and interesting marketing reports for PR practitioners. Here are some of my favorite finds: Relationships Take Work! – A new Brand Relationship Index measurement by Edelman revealed an average consumer-brand relationship score of just 38 on a 100-point scale, based on a study of 13,000 consumers in 13 countries. The index shows marketers

A new LCWA client is The Red Flag Group, a global integrity and compliance risk firm that helps Fortune 2000 companies develop and maintain effective corporate governance and compliance programs. The Hong Kong-based firm applies a unique set of business intelligence applications to manage integrity and compliance risks. Our task: Increase brand awareness for The Red Flag Group and enhance

Happy Friday! Below are my favorite finds from this week. Social Movers & Shakers – Microsoft announced this week that it bought LinkedIn for $26.2 billion, making it the third-largest acquisition in the history of the tech industry. What does this mean for the future of social media? Most analysts assert that standalone social networking companies may become a thing of the