900 North Michigan Shops Illuminate the Magnificent Mile

November 27, 2017
LCWA kicked off the holiday season with Illuminate 900, the second annual tree lighting ceremony hosted by our client 900 North Michigan Shops to benefit Make-A-Wish® of Illinois. With a gorgeous 50-foot tall tree at center stage, the event featured seasonal activities, holiday performances and a host of yuletide characters. Ushering in the holiday spirit, Santa led the countdown alongside Erin Powers, seven-year-old Make-a-Wish recipient, to pull the switch and shine the first holiday lights on the Magnificent Mile!

The extravagant event generated tons of media attendance and excitement for the upcoming holiday season at 900 North Michigan Shops! Live coverage aired on NBC Chicago, ABC Chicago and WCIU-TV. Several local lifestyle magazines, including Michigan Avenue, Modern Luxury CS, Time Out Chicago and Make It Better featured online coverage about the holiday happening. Chicago bloggers also joined the festivities, with upcoming posts to be published by The Chicago Moms and The Social Heir.
From a beautiful performance by the Chicago Children’s Choir to hundreds of guests taking “an elfie” with The Real Elf, the event was a great success – with Chicagoans coming together to ring in the true spirit of the season. Happy Holidays!