December 11, 2017
Last month I had the great pleasure of working alongside a member of the WE Agency, our Paris-based PRGN partner, on behalf of TREX. The long-time LCWA home PR client was exhibiting at the bi-annual “mondial du bâtiment” (world of building show) BATIMAT and is dedicated to expanding its reach in the French market.
With their local expertise, keen knowledge of the show and strong connections with French consumer and building trade media, the WE Agency delivered an impressive roster of journalists to the Trex booth. Together with the WE Agency and Trex representatives, I spoke with scores of media and building professionals about the benefits of Trex’s U.S.-made, world-class decking products and showcased many beautiful uses of Trex decking. While the language is different (thankfully, I speak French), the atmosphere both in the convention center and back in the office at the WE Agency is much the same. In fact, one of the highlights of this trip was learning how similarly we approach PR.
On my next trip, I have planned to visit the WE Agency in their offices to meet more members of their excellent team, and of course we extend an open invitation for them to visit us back in the Windy City!