June 16, 2017
Our team celebrated once again last night, when we picked up two awards at the Public Relations Society of America (PRSA) Skyline event. The annual PRSA event was a chance to hear about the great work being done in the Chicago PR community, and an opportunity to connect with old friends.LCWA won the Skyline Award in the category of Marketing
June 16, 2017
Golden State Gets the Gold, Twitter Underwhelms
This week was full of exciting news and moments. We crowned a new NBA champion, planned a meaningful tribute to a loveable TV superhero, entered for a chance to play dodgeball against celebrities, and even saw a much awaited (but not really) update from our friends at Twitter. Here are my favorite finds! Golden State brings home the gold! Unfortunately
June 9, 2017
Facebook Live to a McFlurry Surprise
The testimony of former FBI Director James Comey before Congress was certainly the hottest topic in the news this week, but there also was no shortage of marketing and pop culture news. Here are some stories that caught our eye. Facebook Live Checklist – This week PR News reminded us that, “just because you can go live with nothing but
June 8, 2017
Award Spotlight: “Making the Case for Weil-McLain Boilers”
What can a landmark Wisconsin church, a vintage, luxury apartment in Washington, D.C. and a leading Chicago medical facility possibly have in common? Each uses heating systems fueled by boilers from Weil-McLain and each served as dramatic illustrations of the products’ benefits in a high-profile case study editorial media initiative that won a Trumpet award from the Publicity Club of