January 15, 2018
Today’s world of public relations is growing rapidly, extending far beyond traditional media relations and writing press materials. Working with social media influencers to share their stories and integrate our clients’ brands into their lives has become a large part of what we do as PR professionals. That’s why, for our longtime client Electrolux, we established an influencer program spanning four months and featuring multiple partners and content activations. Hello Glow, Penelope’s Oasis, Poppytalkand The Taylor House all brought individual flair to expressing how Electrolux products helped them live their best life at home through original blog content, images, social content and videos. In addition to creating content for their own blogs, every influencer generated original content for the Electrolux blog, Live.Love.Lux.
With 35 blog and social placements, and 11,548,213 total impressions, the program brought the Electrolux brand to life and engaged target audiences. Even better, content and imagery created by these influencers will be used for months and years to come.