January 28, 2019
Is there better news to pass onto a client than that they’ve won an award? Congratulations to LCWA client, DAP, for picking up two Pro Tool Innovation Awards for new Platinum Patch exterior filler and Dynaflex Ultra exterior sealant. These two products were chosen from among 300 entries as best-in-class products in their respective categories.
Crafting award submissions is a great way of generating buzz for clients, so it’s no surprise that they are an integral part of several LCWA home PR campaigns. No matter the client or industry, the path to gold always involves the same steps:
Research
There are awards programs for every industry – some more well-known than others. It’s critical to do a “deep dive” to uncover new or previously overlooked opportunities and keep from missing out.
Evaluation
Not every opportunity is worth considering, depending on the client and its priorities. Some may come with pricey submission fees, require time-consuming entries, or ask for details that a client isn’t comfortable sharing. Put yourself in your client’s shoes to determine if the effort involved is worth the potential reward.
Customization
Awards programs often ask for similar types of information, but taking a copy-and-paste approach to multiple entries can significantly reduce your prospects of winning. Above all else, make sure that each entry clearly addresses the information and questions asked. In addition, pay attention to details such as word counts and file size requirements to avoid penalization or disqualification.
With this successful formula in place, we look forward to a year filled with more honors for DAP, as well as other LCWA clients!