We all know the goal for PR pros is to keep our clients top of mind with reporters and editors, but it’s not as simple as blasting a general pitch every couple of weeks to the same media list. Planning is vital to successful pitching – and a year-round seasonal pitching schedule is an essential component of a successful media

Receiving inclusion for a client’s product in award programs or round-ups from key media outlets can greatly influence your efforts in driving awareness for a product, as well as sales. Back in January, our team worked to secure interest from Better Homes & Gardens in DAP Platinum Patch™ Advanced Exterior Filler. The home product was recently featured in the “On Our

There is virtually no industry or business activity that has not been impacted by COVID-19 in some way, and media relations is no different. With the global news cycle focused on the pandemic, the COVID era is challenging and changing the way PR pros engage with journalists. Over the past several months, our team has had to continually adapt our

Today’s business landscape is littered with risks of crises and unexpected issues. Should a crisis arise, it’s vital to respond in an accurate, timely and thorough manner.The key to responding well in a crisis is preparation. While most organizations are aware that it’s critical to have a crisis communications plan in place, many often struggle with what to include in