March 19, 2020
I’ve spent a lot of time working remotely, and suddenly, most others in our office are doing the same. While the short commute and lack of distractions are great, it can also be isolating and hard to collaborate. Here are some of my tips for starting a work from home routine that keeps you happy and productive. Stay on schedule.
March 12, 2020
Is Springing Forward a Step Backward?
On Sunday morning many Americans had to“spring forward,” turning the clock ahead an hour for daylight saving time. Unfortunately, according to an official Health Advisory by our client the American Academy of Sleep Medicine (AASM), studies show that moving into or out of daylight saving time has adverse effects on sleep/wake patterns that can last five to seven days. And
March 3, 2020
The Power of Reaching a Multi-Cultural Audience
Multi-cultural marketing is no longer a niche business, as the U.S. consumer market continues to grow in diversity. For instance, one in six Americans claim Hispanic origins. Headquartered in Chicago, the 5thlargest city by Hispanic population, LCWA knows the importance of reaching this critical and fastest-growing audience segment. Our team takes pride in knowing and understanding the local Hispanic media.
February 25, 2020
Making Marketing Magic for B2B Clients
Creating noteworthy thought leadership pieces for business-to-business clients is an essential part of putting your client at the forefront of meaningful conversations. Content pieces like case studies, research surveys, white papers or insight reports are all great ways to position clients as a leader in any given industry. But what to do after content creation is done? Marketing that content