November 30, 2021
Earlier this year, LCWA home PR client Trex Company introduced the NexTrex package testing and labeling initiative designed to help brands inform consumers that their packaging can not only be recycled, but upcycled, into Trex’s world-famous composite decking. One of the program’s earliest adopters was Glenroy, Inc., a leading producer of sustainable flexible packaging, which teamed with Trex to make its
November 22, 2021
Media Covers Call for Elimination of Daylight Saving Time
If LCWA client the American Academy of Sleep Medicine (AASM) had its way, the recent switch back to standard time would be the last seasonal time change in the U.S. LCWA drove healthcare PR coverage of the dangers of daylight saving time with media interviews in the weeks leading up to the “fall back” to standard time. From the USA
November 11, 2021
Shining a Spotlight on First Responder for 20th Anniversary of 9/11
Each September, our client the Pulmonary Fibrosis Foundation (PFF) promotes Pulmonary Fibrosis Awareness Month to raise awareness of pulmonary fibrosis (PF), a devastating lung disease affecting more than 250,000 people in the United States. This year’s observance coincided with the 20th anniversary of September 11, and the LCWA team was honored to help tell the story of PFF Ambassador and