As a result of proactive media outreach for First Alert, a leader in residential fire safety, LCWA secured a timely interview opportunity with KTVX-TV (ABC Utah) about the importance of fire safety ahead of the Fourth of July weekend. Fires are a year-round threat. In 2020, fire departments responded to an estimated 1.38 million fires in the U.S., or about

Earth Day on April 22 marked the conclusion of the 15th annual Trex Plastic Film Recycling Challenge, a national competition that engages K-12 schools across the country in collecting and recycling as much plastic film as possible over a 5-month period starting on America Recycles Day (Nov. 15). The annual challenge is hosted by Trex Company, the world’s largest manufacturer of high-performance composite

At LCWA, we offer clients a full-service, 360-degree approach to their needs by combining the strategic thinking and capabilities of a larger agency with the personal approach and dedication of a smaller firm. Recently, our client Diamond Mowers, the leading manufacturer of industrial mowing, mulching and brush cutting equipment for the municipal, skid-steer and excavator markets, enlisted us to help

As PR professionals, we know the importance of a strong brand. Still, it is always fascinating to see how brand power plays out in the field and the impact it has on the purchasing decisions of consumers and trade professionals, alike. With that in mind, the results of this year’s Builder Brand Use Study were especially fun to review since