November 21, 2023
If your partner hogs the covers, wakes you with snoring or tosses and turns too much – you are not alone. Many Americans are opting for a “sleep divorce” from their partner to achieve a better night’s sleep. In fact, more than one-third of people said they occasionally or consistently sleep in another room to accommodate a bed partner, according to a recent American Academy of Sleep Medicine (AASM) survey.
To promote this shocking statistic alongside the message that sleeping in separate rooms is a good idea if it means you can get the right amount of healthy sleep, LCWA targeted key media through proactive outreach and a press release distribution. As a result, the AASM built upon the trending topic and made headlines in some of the nation’s biggest outlets, including CBS, Fox News and U.S. News & World Report. Further, the survey data was the topic of a lively conversation on CBS Mornings “Talk of the Table,” which was syndicated to over 194 markets.
Other household names covered the fascinating data, including The Atlanta Journal-Constitution, INSIDER and the New York Post, among others. It even sparked interest across borders, receiving international coverage in Daily Mail UK and the Toronto Star.
In total, these efforts led to a whopping 1.3 billion impressions and 600+ placements across online, television and radio outlets. Media coverage like this reinforces the AASM as a leader in the sleep field and helps to advance their mission of enhancing sleep health to improve lives. Sweet dreams!