For our team at LCWA, outdoor living season starts well before spring and summer. We begin putting media strategies together months in advance to make sure our home and housewares clients are front and center during this prime commercial period for their products. As with everything in PR, being ahead of the curve is key to success! For our client

In the course of our work, we have the opportunity to learn about many industries. Over time, we become experts on technical aspects of many different businesses and organizations. It’s particularly interesting when that expertise leads to opportunities to speak about communications more generally. Recently I have had the pleasure of working alongside a team of experts organized by the

While earned media is the bread and butter of public relations, sponsored content can also expand a client’s reach and garner valuable guaranteed exposure in front of specific audiences. To reach deck builders, remodelers, general contractors and DIYers interested in value-adding home improvement projects, we recently coordinated two sponsored content campaigns for our client, Trex® RainEscape™. This innovative deck drainage

Exhibiting at industry trade shows provides companies visibility and credibility while allowing them to launch new products and services, generate leads, attract customers and build a more established and renowned brand. At LCWA, we provide support for our clients at these events by preparing press materials for pre- and post-show media outreach, scheduling booth tours with media and coordinating interviews