March 22, 2012

In the Mix….LCWA’s Triple Threat in All You

LCWA was a triple threat this month, landing three clients in the All You March reader giveaway. As a result of what we refer to as “piggy-back pitching,” we were able to secure inclusion in the “home and cleaning” category for Eureka, Pergo, and our new client magicnumber.com. All three are featured on the magazine’s website and in its e-newsletters,
October 4, 2011

In the Mix…First Alert’s “Great Escape”

Back for the second year, First Alert is again hosting a sweepstakes on Facebook in honor of October’s Fire Prevention Month – only this year it’s even hotter. This week the team is busy launching a sweltering sweepstakes. First Alert’s “The Great Escape” takes consumers through the ins and outs of an escape plan, tells everyone the benefits of a
July 20, 2011

In the Mix…Social Media with a Social Conscience

To help our client First Alert spread the word about a new California carbon monoxide (CO) law, we enlisted regional mommy bloggers to promote CO safety and the use of carbon monoxide alarms to their followers. The response has been fantastic. Thanks to posts like these from A Mom Less Ordinary and East Sacramento Mom, parents throughout the state are
June 30, 2011

Fruitful Lessons on Hosting Events in the Big Apple

New York, New York! A great place to visit and an even better place to host an event – especially when your audience is shelter media. As one of the top PR agencies specializing in home products, we know the importance of getting our clients in front of these influential media to keep them top-of-mind for projects and stories. Thus