June 23, 2017

Selfies, Surprises and Social Media Strategies

This past week officially kicked off the summer season and the Internet was abuzz with hot topics. Here are my favorite finds from this week: Improve Your Selfie Game– In honor or National Selfie Day this week, a new study revealed people respond more favorably to selfie images where the subjects had adopted one specific pose. Namely, they had tilted
April 20, 2017

Learning More at Ecore

One mantra at LCWA is total immersion in each client’s business. Such involvement is critical to successful PR programs. That’s why I recently traveled to the Lancaster, Pa., headquarters of client Ecore, a leading producer of flooring performance surfaces for healthcare, hospital and fitness facilities, to participate in meetings with members of the Nursing Institute of Healthcare Design(NIHD). Ecore hosted
March 31, 2017

Facebook Tests ‘Rocket Ship’ and Other Space Discoveries

Another Facebook addition, the  2017 State of the Media Report and a new public library from NASA…all in all, another exciting week in reads on Twitter! Here are some of my favorite finds: Facebook Still Tops – According to the Cision’s “2017 State of the Media Report,” Facebook continues to dominate as the most valuable channel for audience engagement, growing
December 2, 2016

Favorite Finds

This past week kicked of the busy holiday shopping season and the Internet was abuzz with deals and steals. Here are my favorite finds from this week: Shopping on the Sly – A survey of North American workers by staffing firm Robert Half Technology revealed that nearly half of employees (49%) shop at work on Cyber Monday but most (65%)