Can you guess what’s popping up in larger-than-usual numbers right about now?  That’s right, it’s pop-ups – those temporary stores such as seasonal shops, farmers markets, flea markets and arts and crafts fairs. LCWA is helping client PopUp Republic, a new Chicago-based social media marketing firm servicing the pop-up category, promote its multi-faceted services and the burgeoning pop-up industry. Just

We found some interesting headlines this week in the social media realm. Following are some of the stories and tips that caught our attention:  Cosmic Connections: As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae comet landing. PR News Writer Matthew Schwartz suggests not getting too

It was an exciting week for USA soccer as the men’s national team advanced to the knockout rounds in the FIFA World Cup! Here are some of our other favorite headlines of the week: Top 100 Social Ideas: Looking for more social media content ideas? Check out this listfrom Forbes that covers just about everything you could possibly post on

On behalf of client UnitedHealthcare of Ohio, LCWA secured a live, in-studio interview on WKEF-TV (ABC) in Dayton for the Baby Blocks program that’s designed to help address infant mortality in the state – Ohio ranks 48th in the nation. In the segment, Judy Karpinski, associate clinical director for UnitedHealthcare Community Plan of Ohio, described how the innovative Baby Blocks