March 6, 2015
We found some interesting headlines this week in the social media realm. Following are some of the stories and tips that caught our attention: Power Up That Press Release: Do press releases still work in the age of cluttered inboxes and social media? According to Dan Zarella, a Hubspot researcher, the short answer is yes. This article from Visually offers
November 18, 2014
Promoting Popularity of PopUps
Can you guess what’s popping up in larger-than-usual numbers right about now? That’s right, it’s pop-ups – those temporary stores such as seasonal shops, farmers markets, flea markets and arts and crafts fairs. LCWA is helping client PopUp Republic, a new Chicago-based social media marketing firm servicing the pop-up category, promote its multi-faceted services and the burgeoning pop-up industry. Just
November 14, 2014
Favorite Finds
We found some interesting headlines this week in the social media realm. Following are some of the stories and tips that caught our attention: Cosmic Connections: As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae comet landing. PR News Writer Matthew Schwartz suggests not getting too
June 27, 2014
Favorite Finds
It was an exciting week for USA soccer as the men’s national team advanced to the knockout rounds in the FIFA World Cup! Here are some of our other favorite headlines of the week: Top 100 Social Ideas: Looking for more social media content ideas? Check out this listfrom Forbes that covers just about everything you could possibly post on