Featured image for “Shining a Spotlight on First Responder for 20th Anniversary of 9/11”
November 11, 2021

Shining a Spotlight on First Responder for 20th Anniversary of 9/11

Each September, our client the Pulmonary Fibrosis Foundation (PFF) promotes Pulmonary Fibrosis Awareness Month to raise awareness of pulmonary fibrosis (PF), a devastating lung disease affecting more than 250,000 people in the United States. This year’s observance coincided with the 20th anniversary of September 11, and the LCWA team was honored to help tell the story of PFF Ambassador and
Featured image for “Driving Awareness for  Pulmonary Fibrosis Awareness Month”
October 29, 2020

Driving Awareness for Pulmonary Fibrosis Awareness Month

In September, we helped our client the Pulmonary Fibrosis Foundation (PFF) celebrate Pulmonary Fibrosis Awareness Month to drive awareness for this serious lung disease affecting more than 200,000 Americans. This year presented a particularly difficult media environment, with health coverage focused on the COVID-19 pandemic, but our team found creative ways to cut through the clutter. News Coverage To kick
July 17, 2020

Five Tips to Prepare for a Successful Zoom Interview

The media landscape has shifted significantly in the wake of the COVID-19 pandemic.  Instead of in-studio or in-person interviews, virtual interviews using videoconferencing tools like Zoom have become the norm. To prepare for success, below are five useful tips to make the most out of a virtual video interview: Secure your setting – Pick a quiet, well-lit spot to do
June 17, 2020

Urgent Care Strong During COVID-19

Every day continues to bring more coverage of the COVID-19 pandemic, from breaking news of the latest developments to many stories of fear and uncertainty. However, amidst all the noise, it can be easy to miss out on some of the more positive news updates that are still occurring in light of the unprecedented situation. During the past few months,