As part of its Paper with Purpose® promise, our client Boise Paper is committed to making a difference in the communities its customers and employees call home. And this year, Boise Paper is demonstrating that commitment through its ongoing support of the American Red Cross. This summer, Boise Paper joined other global brands to help raise awareness of the Red

Securing a broadcast segment is a big win in the PR world. Broadcast television is a great way to deliver messages to a wide audience in a short amount of time. Keeping it visually compelling, identifying strong spokespeople and staying on message contribute to the success of the coverage. There are plenty of tips and tricks to keep in mind

As the most trusted and recognized brand in home safety, our client First Alert is committed to educating the public about fire safety and the dangers of carbon monoxide (CO) poisoning. As part of this effort, every school year First Alert teams up with the Chicago Fire Department and the Chicago Bulls to organize a “Take Charge of Safety” program

This month, LCWA worked with our client, the Pulmonary Fibrosis Foundation(PFF), to educate the community about pulmonary fibrosis (PF) by securing a great feature on WGN’s “Living Healthy Chicago” program. To bring the segment to life, we enlisted the help of PFF volunteer and patient, Mark Cochran, to tell his story about living with PF, as well as his doctor,