Recently, nearly 200 moms from around the country joined client American Academy of Sleep Medicine (AASM) for a “Twitter party” hosted by Girls’ Lunch Out. Using the hashtag #AASMKids, AASM’s own Dr. Shalini Paruthi provided expert insight as participants discussed problems they faced when teaching their kids about sleep. Highlighted during the party were AASM’s new Children’s Storybook Apps, which use interactive storytelling and

With Christmas less than a week away, it’s safe to say the holiday shopping season is well underway! And what a season it has been for LCWA’s clients Northbrook Court, Oakbrook Center and Water Tower Place.  From festive fashion shows and charitable giving to snapshots with Santa Claus, Chicagoland shoppers have been treated to more than just the latest trends

It was a week for looking back on the best and worst of 2013, buzzing about global leaders and celebrating some crazy holiday PR program gambles. If you need a refresher, take a look below at some of the stories I found most interesting this week.  Tis the Season – For great PR stunts. We love how WestJet, a Canadian

Last week hundreds of thousands of early-bird “Wake Up with Al” viewers opened their eyes to the newest snow blower from client Snow Joe. The powerful and convenient Snow Joe iON doesn’t need an electric cord or any gas to operate, so it was an easy display to coordinate with The Weather Channel’s popular morning program. In the segment, contributor