Starting today, we’re helping our client Life Fitness, a global leader in fitness equipment manufacturing, scour the world for the world’s best personal trainers. Personal trainers all over the world can be nominated through June 30 for the Personal Trainers to Watch program at www.lifefitness.com/personaltrainers. The program recognizes and rewards trainers that embody the same passion and commitment to healthy

We hope everyone enjoyed the short work week and the unofficial kick-off or summer!  Once again, we present you with our weekly dose of our favorite news stories for the week: Death of the Professional Photographer? – This week, Crain’s Chicago Business announced that Sun-Times Media has completely eliminated their photography staff for both the Chicago Sun-times and its sister

Things are heating up, and we’re not talking about the temps! Our client Trex is currently hosting a sweepstakes that has brought fans flocking to Facebook! The “Countdown To Summer” Sweepstakes launched on May 20 and will run through June 17. In an effort to build brand awareness and increase its already sizable Facebook presence, Trex is giving away two

Working in public relations, we’re perpetually engrossed in a media campaign or preparing for the next one. But while focused on the future, it’s critical we keep an eye on seasonal and trend opportunities to incorporate into our ongoing media outreach. Below are some tips for leveraging opportunities that come and go with the seasons: Go where the guides are