It’s been a gorgeous week in Chicago, but like the weather here, the Twittersphere is volatile.  Here are some favorite finds from the past week: Today’s Customer– This insightful article stresses the existence of varying paths to purchasing a product and reminds us that real human experiences remain paramount in providing customers “complete context” for them to make a purchase

As technology and social media evolve, it’s exciting to figure how PR will change too with the new trends.  This week, there were many celebrated successes as brands capture more consumer attention via digital means. Here’s a quick look at a few of them: Tablet Takeover: How many of you now use your tablet as your go-to digital device? Our

When kids have great teachers, we all win – which is the premise behind our client Contigo’s “Thank You, Teachers” sweepstakes. In anticipation of the upcoming Teacher Appreciation Week, Contigo is asking its Facebook fans to celebrate all the special teachers in their life by nominating a teacher for a chance to win a prize pack of Contigo products for

Whether it’s traditional, digital or social, media is constantly evolving – and as PR practitioners, we’re learning new skills, best practices, features and apps on a daily basis. Here’s a quick look at some of our favorite things we learned this week.:  Tag It: Thursday, Instagram rolled out its latest feature, “Photos of You,” which allows users to tag other