Whether it’s traditional, digital or social, media is constantly evolving – and as PR practitioners, we’re learning new skills, best practices, features and apps on a daily basis. Here’s a quick look at some of our favorite things we learned this week.:
- Tag It: Thursday, Instagram rolled out its latest feature, “Photos of You,” which allows users to tag other users – and brands – directly in their photos, creating an archive of pictures that can be viewed on any user’s profile. For brands, this could mean tagging influencers in photos to drive followers and increase engagement.
- Facebook Knows Best: Facebook published a thorough guide for journalists outlining best practices for breaking and updating news on the site, proving once again that social media platforms are growing sources where consumers get their news.
- Digital Skills: With digital and social platforms changing how people watch and read their news, PR pros are generating coverage in new ways. This article outlines four new roles for PR professionals.
- Meet Charlie: If you attend a lot of new business meetings or networking events, you’ll want to meet Charlie. A SXSW Accelerator finalist, this mobile app pulls up information about the people in your meeting and even details common likes and interests.