December 7, 2012

In the Mix…‘Tis the Season to “Tech the Halls”

After the shelves were cleared on “Black Friday” and virtual carts were loaded on “Cyber Monday,” consumers were encouraged to be charitable on the new holiday dubbed #GivingTuesday.  On November 27, individuals across the country gave donations to their favorite charity or volunteered their time to help those in need.  As part of the holiday, our client GiveFoward partnered with
November 20, 2012

In the Mix…Blasting Cannons and Gaining Coverage on Chicago’s North Side

In honor of Veteran’s Day, LCWA drummed up media coverage for client Dignity Memorial’s annual ceremony at Rosehill Cemetery. The day began with a parade of veterans and military re-enactors dressed in uniforms from the past 200 years, followed by a firing of the cannons to pay homage to America’s fallen heroes. The ceremony concluded with a remembrance service in the
November 16, 2012

Favorite Finds

We’re gearing up for next week’s holiday, but social media isn’t taking a break! Here’s a recap of what we found interesting this week:  New Facebook Format: Facebook is testing a new formaton its brand/subscriber pages. Instead of organizing comments chronologically, they’re moved up higher – and users now have the ability to comment directly on individual comments. This definitely
November 15, 2012

In the Mix…Dignity Memorial Takes WGN Viewers on a Unique Tour

With fall in full swing, LCWA and our client Dignity Memorial created a “monumental” way for Chicagoans to learn about their city’s historical events and personalities. We created a map of four cemetery tours, encompassing nine of Dignity Memorial’s Chicagoland cemeteries. The scenic tours include the burial sites of former vice presidents, mayors, athletes and celebrities, the largest burial site and