November 15, 2012

In the Mix…DIY Network’s “Blog Cabin” Gets A Cozy Touch

It’s the ultimate dream: winning a fully furnished, beautifully decorated home in a scenic location for you and your family to enjoy. Well, with the help of Vermont Castings, the lucky winner of DIY Network’s annual “Blog Cabin” sweepstakes will be living the life of luxury in this Waldoboro, Maine home.  Our team worked closely with DIY Network producers to
November 12, 2012

In the Mix…LCWA “Drives” Coverage for Plan B’s Automotive Expertise

In October, LCWA shifted into “high gear” to gain exposure for our client Plan B. The Chicago-based advertising agency aimed to raise its profile among marketing managers in the automotive industry with smart and strategic media coverage. We first secured placement of a by-lined article about savvy customer relationship management strategies for reaching today’s car buyer on the WardsAuto website.
November 9, 2012

Favorite Finds

The Twitterverse was abuzz with Election 2012 chatter this week – and from Diane Sawyer’s erratic reporting of the election coverage to Donald Trump’s election night tirade, there certainly wasn’t a dull moment. All jokes aside, social media played a large role in Election 2012. Here are our top stories from election week, along with a few other stories that should not go
November 8, 2012

In the Mix…Dignity Memorial Celebrates the Day of the Dead

Last Thursday our client Dignity Memorial hosted a “Day of the Dead” celebration at its Mount Olive Cemetery location in recognition of the traditional Mexican “El Dia de los Muertos” holiday. The Day of the Dead is an important cultural ritual for Chicago’s Hispanic community that focuses on praying for and remembering deceased family members and friends. At LCWA, we