November 12, 2012
In October, LCWA shifted into “high gear” to gain exposure for our client Plan B. The Chicago-based advertising agency aimed to raise its profile among marketing managers in the automotive industry with smart and strategic media coverage. We first secured placement of a by-lined article about savvy customer relationship management strategies for reaching today’s car buyer on the WardsAuto website. Then, we publicized the participation of Plan B’s Gulp! Racing team in the “24 Hours of LeMons” alternative racing series through articles in Crain’s Chicago Business and on AdWeek.com. As a result of our efforts, thousands of readers were “steered” in the direction of Plan B!