In only two years, the social photo sharing website Pinterest has attracted approximately 11.7 million unique users and drives more referral traffic to retailers than Google+, YouTube and LinkedIn combined. LCWA recently helped develop a Pinterest page for our client Trex. In addition to showcasing the brand’s inspirational outdoor living photography, we created themed boards with ideas for weekend DIY

To help increase First Alert’s Facebook fan base and educate consumers about carbon monoxide (CO) poisoning, we recently implemented a timely “High Five” Facebook campaign that focused on honoring Illinois and Massachusetts – two states that have had carbon monoxide legislation for five or more years. Over the span of five weeks, LCWA helped First Alert drive awareness of CO

With a bit of persistence – backed by a powerful and inspiring personal story of perseverance – the LCWA Everest College team generated coverage in last Sunday’s Chicago Tribune “Remarkable Woman” for graduate Pamela Jackson. We worked with reporter Barbara Mahany for more than a year to gain interest in Pamela’s story of courage growing up on the city’s toughest

Last week, our team attended the NAHB International Builders’ Show (IBS), in Orlando with Trex. IBS is the largest annual residential construction show in the world, drawing more than 47,000 attendees, including exhibitors, vendors and press for a jam-packed week of the latest and greatest in the building industry. By proactively reaching out to media arranging booth appointments, we enticed