Last week, our team attended the NAHB International Builders’ Show (IBS), in Orlando with Trex. IBS is the largest annual residential construction show in the world, drawing more than 47,000 attendees, including exhibitors, vendors and press for a jam-packed week of the latest and greatest in the building industry. By proactively reaching out to media arranging booth appointments, we enticed a steady stream of press to view new products and learn about outdoor living trends. We also drove traffic with special appearances by Paul Lafrance of HGTV’s “Decked Out” and Tom Silva of “This Old House.” The result was a booth buzzing with activity, and great media momentum as we head into the spring outdoor living season!
February 16, 2012