Despite the weather, it’s spring at LCWA! This week the LCWA team “flipped the switch” from winter to spring for our client Snow Joe’s social channels. Offering electric lawn and yard tools, the Snow Joe company focuses on snow throwers in the winter and then transitions to Sun Joe-branded garden and lawn care tools for spring and summer. Without starting a new page and losing the 3K Facebook fans the LCWA team generated in winter, we designed a new look for Snow Joe’s Facebook and Twitter pages to reflect the Sun Joe brand’s spring tillers and moved the conversation from winter to spring. Come visit us for information about tillers, gardening advice and sweepstakes to win Sun Joe tillers!
February 14, 2012