August 17, 2018

Weekly Roundup – Robots, Movies and More!

Yet again, the Internet was abuzz with political news, scientific innovations and social media chatter. Here are a few of my favorite finds: Say What? We all know how cryptic IKEA instruction booklets can be. Six-plus hours later and perhaps even a threat to a friendship or relationship, your furniture might be fully assembled. But behold, there may be hope
August 14, 2018

CNN Showcases 200 Years of Beam Family Bourbon

Recently, LCWA worked with CNN International to profile the storied history of JimBeam in a segment for the station’s “100 Club” program. Featuring brands rich in history with legacies dating back more than 100 years, the “100 Club” segment was a perfect chann el to seed key brand messages and further position Jim Beam as the world’s No. 1 selling
August 7, 2018

Talking Trends with HGTV’s Kate Campbell

TV Celebrity carpenter Kate Campbell is defying stereotypes as one of the stars of HGTV home improvement shows “Decked Out,” “Disaster Decks” and “Holmes on Homes.” She’s found her calling and encourages other women to make their way into a field overwhelmingly dominated by men. Recently, she also tackled her own home renovation – proving that even the most intimidating
July 31, 2018

Catapulting Content to Consumers: DAP RapidFuse Out with the Old, In with the Glue Campaign

A broken coffee cup. A loose earring stone. Or even a thrift store upcycling project. These are just a few examples of how DAP’s RapidFuseAll Purpose Adhesive can bond nearly everything to anything, for both fixing broken items and creating special projects. In order to communicate this functionality to consumers, the LCWA home PR team designed the Out with the