Influencer programs can be very effective at reaching specialized audiences if your strategy is on-point when choosing partners and platforms. In order to reach client Filtrete’s target audience of hardware store customers and other DIY enthusiasts, LCWA secured partnerships with three expert YouTube influencers to produce step-by-step video tutorials on replacing Filtrete vacuum bags, filters and belts to optimize performance.

As Chicago jumped through forecasts from spring, fall and winter temperatures this week, the social sphere was busy with trending topics. Here are just a few of my favorite finds from this week: Ladies’ Night – Johnny Walker has rolled out a limited edition of its iconic scotch, “Jane Walker,” in an attempt to help reach more women who can be “particularly intimidated”

Members of the LCWA healthcare PR team recently attended a monthly PCC luncheon focused on navigating and learning how to more effectively pitch healthcare reporters. For LCWA, this was an especially interesting topic, as we proudly work with many healthcare networks, associations, non-profit organizations, etc. If there is a possibility of learning to better our clients, we’re there, and this

For one short moment this week, it was actually warmer in Chicago (64°F) than Phoenix, Ariz. (59°F) – giving LCWAers a brief taste of spring. Now that we’re back to reality, how do we deal with freezing winter temperatures? One word – carbs. Fortunately for us, social media delivered this week, with tasty holidays like #National Cherry Pie Day and