Although the Sun Joe social community is regularly active and engaged on Facebook and Twitter, the LCWA Sun Joe team has trumped that success with daylong social campaigns that tie to a seasonal activity. These 24-hour blitzes greatly increase reach and engagement – and they were done without spending a dime in ad dollars. Recently – two of these days

It’s the first week of Q2 2016 and from the Twittersphere I sense a renewed energy in the air. I enjoyed mining the feed this week for tangible tips and notable news – and I present to you, my favorite finds: Viva video, and virtual reality – We’ve already seen the positive engagement that can come from using video on

I got 99 #PR words but PTAT wasn’t one of them. Until this week, thanks to an Australian firm’s new glossary of more than 100 frequently used PR terms. Find the rest here, with some fun phrases specific to down under. (BTW – PTAT is short for People Talk About This. I like it.)In the week’s other news, sorry gals,

Our client First Alerthas partnered with the Chicago Bulls to help educate kids about the importance of fire safety! As part of this partnership, the year’s first “Take Charge of Fire Safety” event was held this week at the Kroc Center on Chicago’s South Side. More than 150 kids attended the after-school event, which featured the Incredibulls as well as