July 17, 2015

Favorite Finds

Social media is one of the best – and most irritating (if you’re not careful) – ways to keep up on culture…from pop to politics to sports. Here’s a smattering of topics: Call me Caitlyn: Big, buzzy week for the transgender community as Caitlyn Jenner received the Arthur Ashe Courage Award at the ESPYS. Friday Night Oops. Despite your personal
July 14, 2015

Introducing the New Leadership of AAAHC

For the last few weeks LCWA’s healthcare PR team has been introducing stakeholder media to the new leader of the AccreditationAssociation of Ambulatory Health Care (AAAHC), Dr. Stephen Martin, Jr., M.P.H.  Media tactics we are deploying for the announcement of Dr. Martin’s new position include a press release, which received coverage in Modern Healthcare, aggressive media outreach and introductory letters
July 10, 2015

Favorite Finds

Is social media good or bad for us? Is it good for society? Is it good for the economy? Social Media Today tackled these questions this week with a fresh, thoughtful list of pros (“unprecedented access to information”) and cons (“serious repercussions on productivity.”) It’s definitely worth a read.   Speaking of good and bad, Facebook this week unveiled smart
July 6, 2015

Electrolux at Food Fete in New York

As part of our product roll out for the first line of Electrolux branded  countertop kitchen appliances in North America, LCWA and Electrolux staff met with more than 50 food journalists at the Food Fete media event in New York. The sleek and distinctive appliances of the Electrolux Masterpiece Collection – which feature a proprietary tilted design – were a