In October 2018, LCWA and the Pulmonary Fibrosis Foundation (PFF) developed and launched this new microsite to help introduce key information, symptoms and risk factors about pulmonary fibrosis (PF)—a debilitating lung disease—to the vast majority of the population who do not know about the disease. AboutPF.org is a key component in a multi-faceted three-year program designed to increase awareness of both

Our PR campaigns work to reach relevant audiences with our clients’ key messages. One great way to communicate with target audiences: work with associations or organizations of which they may be a member. When seeking strong partnerships, it is important to follow these steps: Identify organizations with similar messaging and values. When building partnerships, the first task is to ascertain

First Alert, the most trusted brand in home safety, had a banner year in 2018. Celebrating its 60th jubilee, increasing its involvement in community risk reduction efforts and launching a new smart home product all warranted comprehensive, award-winning campaigns! The “60 Years of Firsts” campaign highlighted the ways First Alert has launched innovations since its founding. To amplify outreach with

Getting insufficient sleep and working while fatigued have become commonplace in the modern workforce, causing employees to experience cognitive declines and presenting employers with heightened safety risks and increased economic costs. So, LCWA and our client the American Academy of Sleep Medicine (AASM) — the leading voice in the sleep field — launched the “Sleep Works for You” campaign. This