August 30, 2013

Favorite Finds

As summer officially draws to a close this Labor Day, many of us will be enjoying our last barbecue of the season before ushering in cooler temperatures, football games, crisp leaves and sweater weather. But before the last hotdog is pulled off the grill, here are my favorite finds for summer’s last stand.           Media Pitching – Media relations is such
August 26, 2013

In the Mix … Super Bowl Champion Partners with AASM to Encourage Sleep Apnea Evaluation

You may not think football and sound sleeping go together, but a well-rested player performs better on the field. In fact, quality sleep is just as critical to a player’s performance as training and diet, according to Aaron Taylor, former Green Bay Packer, Super Bowl champion and current CBS college football analyst. Taylor was diagnosed with obstructive sleep apnea five
August 23, 2013

Favorite Finds

As summer winds down in Chicago, brands are heating up social media in big ways that could have lasting effects on the future of online communications with consumers. Below are the stories we found most interesting this week. J. Crew Debuts Fall Collection on Pinterest – In a first for the brand (and all other major retailers of women’s fashion),
August 21, 2013

In the Mix…Cleaning on Campus

For many parents, fall is all about one thing: back-to-school . As students head back to campus, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in segment on dorm room essentials with “Good Day NY” on New York’s FOX affiliate. The story featured a Real Simple contributor offering tips on campus must-haves to make dorm living a little easier, and the Ergorapido