March 3, 2020

The Power of Reaching a Multi-Cultural Audience

Multi-cultural marketing is no longer a niche business, as the U.S. consumer market continues to grow in diversity. For instance, one in six Americans claim Hispanic origins. Headquartered in Chicago, the 5thlargest city by Hispanic population, LCWA knows the importance of reaching this critical and fastest-growing audience segment. Our team takes pride in knowing and understanding the local Hispanic media.
January 27, 2015

In the Mix…Life Fitness Connects at CES

Connected Fitness was one of the major trends at CES 2015, which is why LCWA was thrilled to gain national coverage for Life Fitness on the topic in a radio interview from the CES floor with Jason Masters of Popular Technology Radio. The show featured Life Fitness Sr. Product Manager Anthony Morelli who discussed how LF Open Technology – an open IPA platform that allows third-parties to integrate
January 7, 2015

Electrolux Camo Vacuums Covers the United States

This fall, Electrolux unveiled the ERGORAPIDO® LIMITED EDITION REALTREE XTRA® CAMO vacuum. To generate awareness and bring its “cut the cord” message to consumers, we reached out to syndicated columnists and targeted major dailies at top outdoor wildlife states across the country.  As a direct result of our outreach, Electrolux has been featured in nearly two dozen newspapers – from
July 3, 2014

Favorite Finds

Here are some of my favorite finds from this holiday week: After heartbreak, comes work!: Where were you during Team USA’s loss to Belgium?  According to some reports, you most likely were not at work. Yahoo Finance estimates that 14 million tuned into the heartbreak, losing US companies well over $680 million.  Ouch! And speaking of work…:Apparently now that we have