In the Mix…Life Fitness Connects at CES

January 27, 2015
Connected Fitness was one of the major trends at CES 2015which is why LCWA was thrilled to gain national coverage for Life Fitness on the topic in a radio interview from the CES floor with Jason Masters of Popular Technology Radio. The show featured Life Fitness Sr. Product Manager Anthony Morelli who discussed how LF Open Technology – an open IPA platform that allows third-parties to integrate seamlessly with Life Fitness cardio products and, ultimately, improve the workouts of fitness fanatics like Masters.The placement generated more than 1.1 million impressions on 39 affiliates in top-tier markets, including Chicago, San Francisco, Phoenix, Seattle, Orlando, St. Louis and Nashville during the height of CES buzz.