In the course of our work, we have the opportunity to learn about many industries. Over time, we become experts on technical aspects of many different businesses and organizations. It’s particularly interesting when that expertise leads to opportunities to speak about communications more generally. Recently I have had the pleasure of working alongside a team of experts organized by the

First Alert, the most trusted brand in fire safety, has been a long-time client of LCWA. Year-round, we work hard to provide relevant fire and carbon monoxide safety tips to national and local media to keep home safety top of mind. Our work is more crucial right now than ever, as the winter is statistically the deadliest time for home

Media relations remains a key offering at LCWA. Over the years we have keenly observed and adapted to the changing media landscape and the many technologies that allow us to track media coverage from all over the world. Long gone are the days of receiving hand-cut paper clippings, as we did when I started my career. My, how times have

Our multi-lingual society calls for communications in other tongues, particularly when it comes to a topic relevant to everyone: home fire safety. For Fire Prevention Month the First Alert brand and PR teams created and leveraged a variety of Spanish-language resources to reach a wider audience at a heightened time of public fire safety education and retail initiatives.  In addition