Recent insights from LCWA

Featured image for “Fake It Till You Make It: Tips for a Successful PR Internship”
August 11, 2022

Fake It Till You Make It: Tips for a Successful PR Internship

Starting a public relations internship is an exciting opportunity, however it can be nerve-racking at times — especially if you are new to the industry. As an intern at LCWA, I’d love to offer some advice to help you hit the ground running and stand out as a rock star intern. Know your clients. Every client is different, and you
Featured image for “Americans Love Sleeping with Pets”
July 27, 2022

Americans Love Sleeping with Pets

While we’ve all heard woes of Fido taking up too much mattress space, it turns out Americans don’t mind snuggling up with their furry friends at bedtime. In February 2022, the American Academy of Sleep Medicine (AASM) commissioned a survey of more than 2,000 American adults to identify noteworthy statistics about sleep habits, and insights about sleeping with pets generated
Featured image for “First Alert Expert Interview Featured on ABC Utah”
July 21, 2022

First Alert Expert Interview Featured on ABC Utah

As a result of proactive media outreach for First Alert, a leader in residential fire safety, LCWA secured a timely interview opportunity with KTVX-TV (ABC Utah) about the importance of fire safety ahead of the Fourth of July weekend. Fires are a year-round threat. In 2020, fire departments responded to an estimated 1.38 million fires in the U.S., or about
Featured image for “Students Go Green and Earn Green through National School Recycling Challenge”
June 17, 2022

Students Go Green and Earn Green through National School Recycling Challenge

Earth Day on April 22 marked the conclusion of the 15th annual Trex Plastic Film Recycling Challenge, a national competition that engages K-12 schools across the country in collecting and recycling as much plastic film as possible over a 5-month period starting on America Recycles Day (Nov. 15). The annual challenge is hosted by Trex Company, the world’s largest manufacturer of high-performance composite