Recent insights from LCWA

As 2016 became 2017, it was a time for reflection, wrap-ups, changes and predictions for the new year. When the chili is too spicy…Wendy’s is getting reactions both hot as a patty fresh off the grill and cold as a frosty to its new Twitter “attitude,” as it appears to have given its social media team carte blanche to tweet

This week on Twitter, the social media behemoth, Facebook, made headlines and hashtags nearly every day. Here are my favorite #Facebook finds:  Radio Rises Again – Social media won’t kill the radio star. Facebook plans to introduce live broadcast streams in 2017. Once fully launched, any user can set up their own radio station on the platform, with access to

It is too cold to even move this weekend in Chicago, so here is some news to warm your mind, body, and spirit. PR professionals know how important accurate reporting is for their clients. This past week, Facebook admitted that it has not been helping with that effort. In September, Facebook released that there was a miscalculation in the average viewing

Winter has finally reared its head here in Chicago, and as we put on our woolies, here are a few of my favorite finds that can keep at least your Internet browser warm: Social Spending Fever – Advertising agency Zenith has predicted that by 2020, the amount of advertising spent on social media ad revenue will hit $50 billion, and