Recent insights from LCWA

It is too cold to even move this weekend in Chicago, so here is some news to warm your mind, body, and spirit. PR professionals know how important accurate reporting is for their clients. This past week, Facebook admitted that it has not been helping with that effort. In September, Facebook released that there was a miscalculation in the average viewing

Winter has finally reared its head here in Chicago, and as we put on our woolies, here are a few of my favorite finds that can keep at least your Internet browser warm: Social Spending Fever – Advertising agency Zenith has predicted that by 2020, the amount of advertising spent on social media ad revenue will hit $50 billion, and

LCWA and client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, recently took the Big Apple by storm to meet with top-tier shelter, design and lifestyle magazines. During a whirlwind two-day media tour in New York City, we met with editors and staff writers from 14 different publications. An annual initiative designed to keep Trex top-of-mind with editorial

This past week kicked of the busy holiday shopping season and the Internet was abuzz with deals and steals. Here are my favorite finds from this week: Shopping on the Sly – A survey of North American workers by staffing firm Robert Half Technology revealed that nearly half of employees (49%) shop at work on Cyber Monday but most (65%)