Recent insights from LCWA

If you Google “CES,” you’ll receive about 903,000,000 search returns. If that alone doesn’t astound you, think about how challenging it must be for brands to cut through the clutter of the Consumer Electronics Show to make their mark on key journalists covering the mega event. Over the past several weeks, we helped one of our clients do just that

LCWA built social buzz for the Eureka Brushroll Clean, the latest vacuum from LCWA client Eureka with a Twitter party for a key demographic for the vacuum – pet owners. The Eureka Brushroll Clean #PetCleaningUntangled Twitter party brought together Eureka, 14 bloggers and more than 600 participants to discuss cleaning methods and why the Brushroll Clean is the perfect cleaning

Twitter dropped a crazy announcement, Bears legend Brian Urlacher looks crazy with hair and how crazy is it that Rey was omitted by Hasbro?! After Rey, the Star Wars’ heroine – a role model for young girls (and guys) everywhere – was left out of Star Wars Monopoly, people were not pleased. …and the Twitter crowd goes wild, as former

As the world’s number one composite decking brand, Trex goes beyond simply creating beautiful and environmentally responsible outdoor products. Trex also recycles plastic materials such as bags, newspaper sleeves and case overwraps that have been dropped off at commercial locations to turn into decking. In fact, a standard 16-foot Trex deck board contains recycled materials from approximately 2,250 plastic bags,