Recent insights from LCWA

As summer unofficially kicked off with Memorial Day weekend, it was perfect timing for a lawn mower giveaway. The LCWA/Sun Joe PR team secured and coordinated a spot on the TODAY Show with Kathie Lee & Hoda “Give It Away” Sweepstakes to mark the beginning of warm temperatures. With 40 minutes of quiet run time and an instant start at

From brand updates and future emojis to social media tips and tricks, there was no shortage of interesting stories in the Twitterverse this week. Here are some of my favorite finds: Apple of My Eye– Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP’s annual ranking of the top 100 global brands. With

Today kicks off the long-awaited Memorial Day weekend, and here in Chicago, that means the start of summer.  Finally! While Cubs games, beaches and BBQ’s may be top-of-mind, this timely post reminded us how to secure summer-themed press coverage for our clients (Hint: take lots of pictures.) Here are a few more of our Favorite Finds to warm up to

It’s time to raise a glass to summer and to the power of broadcast media to reach and inspire consumers! At a time when many homeowners are looking for ideas on how to spruce up their backyards, we coordinated a television and radio satellite media tour for our client Trex from beautiful St. Helena Island, S.C. Broadcasting from a cozy,