Recent insights from LCWA

Here are my favorite reads from this week: The future is…now? How do we truly define PR? Some question if the PRSA’s 2011 definition is still relevant as we barrel toward 2015. Social media: It’s ladies night (and day and afternoon). With 55 percent more Facebook posts, 8 percent more Facebook friends and a 40 million person/month visitor lead over

We found some interesting headlines this week in the social media realm. Following are some of the stories and tips that caught our attention: LinkedIn Goes to College: Three new college-finding tools from LinkedIn — Decision Boards, University Outcome Rankings and University Finder — focus on college-bound students who are deciding where to apply, what to study and people who

Chicago, brace yourself for a new breed of terror! Award-winning 13th Floor Entertainment Group – the country’s largest professional haunted house production company – opened a new location in Melrose Park on September 26.  They’ve tapped LCWA to help ensure 2014 is a Halloween to remember at 13th Floor Chicago. And, we’re off to a scary-good start, coordinating two TV

One of the ways we help to tell the story for some of our clients is to create in-person experiences where media, customers and other stakeholders can interact with the brand in a meaningful setting. Earlier this month in South Carolina, we did just that with our client Trex.  During a two-day open house, we assisted with tours throughout a