Recent insights from LCWA

Last week hundreds of thousands of early-bird “Wake Up with Al” viewers opened their eyes to the newest snow blower from client Snow Joe. The powerful and convenient Snow Joe iON doesn’t need an electric cord or any gas to operate, so it was an easy display to coordinate with The Weather Channel’s popular morning program. In the segment, contributor

Last month, Chicago fitness bloggers got up close and personal with the tremendous capabilities of the Life Fitness Synrgy360 functional training system.  LCWA coordinated a fitness class to give these local bloggers a firsthand view of the revolutionary system, which is a perfect fit for the top fitness trend for 2014, high- intensity interval training (HIIT).  Held at The University

Everyone is busy with the hustle and bustle of the holiday season – and social media is no different! Below are some of the stories I found most interesting this week:  Year of the Hoax – Pace Picante was in the spotlight when a comedian posted a Twitter exchange with the brand’s handle, @Pace_Foods. The social exchange got a lot

With the holiday last week, it was quiet. So we took the opportunity to turn our attention to next year – what new trends are appearing and how can we implement them into our client work?  Here’s a quick look at what we dug into this week: 2014 Marketing Strategies – Social Media Today did a great recap of statistics